Immersive tasting on a Parisian rooftop

The Pernod Ricard group, renowned for its wines and spirits, and the champagne house MUMM trusted us with the organization of several days of events for « Tastes by MUMM ».  Over several days, Maison Mumm unveiled an immersive tasting cabin designed to let guests rediscover its iconic Mumm Cordon Rouge cuvée. A unique experience to awaken the five senses! The experience plunges guests into a technological cabin where sight, touch, taste, smell and hearing interact and influence the perception of a champagne tasting. It was the authenticity and avant-garde style of this house that inspired the event’s set design. Our guests gathered on the Rooftop Étoile, with a breathtaking view of theArc de Triomphe and the Eiffel Tower.