Press launch in a Paris loft – Grand Seiko
On theAvenue Montaigne, in a confidential loft with an intimate atmosphere, our agency designed a Press launch of to mark the arrival of new products from the brand Grand Seiko. Conceived as an immersion in the brand’s world, the event celebrated Japanese culture and its art of living. On arrival, guests discovered a mochi bar, accompanied by a selection of Japanese teas, for a gourmet, sensory break.
A relaxation area was also provided, inviting everyone to refocus, far from the urban pace, in a zen-inspired setting. At the heart of the set design, the latest watchmaking creations from Grand Seiko were presented in preview. A dialogue between technical mastery and pure aesthetics for this press launch in a Paris loft.
