Launch party for the Projet Fou at La Samaritaine
For the launch of its ambitious initiative, Smart Good Things called on JOUR & NUIT to design an event worthy of its “Projet Fou” : a new model of retirement top-up through consumption. This unprecedented project, presented with great fanfare in the iconic setting of La Samaritaine in Paris, brought together more than 350 guests, partners, media and public figures. Among them, Tony Parker, brand ambassador, and Christian Estrosi, who came to support an innovative, community-minded vision of saving.
The event offered complete immersion in the world of Smart Good Things, combining modern set design, moments of inspiration, key speeches and digital experiences to understand concretely how the Projet Fou works: a system that allows consumers to build up a retirement top-up by receiving cashback on their everyday purchases, paid into a dedicated account. Beneath La Samaritaine’s emblematic glass roof, this product launch in Paris was conceived as a high-impact moment, between social innovation and committed lifestyle.
As an event agency, JOUR & NUIT imagines custom formats to make ambitious ideas shine. This launch of the Projet Fou at La Samaritaine for Smart Good Things fully embodies our approach: revealing forward-looking projects in exceptional venues, with precise staging that carries meaning and impact.
