Brand launch in Paris for a leather goods house

Aureus privatises the Dôme des Champs-Élysées

A first collection deserves a first stage. In April 2026, Aureus, a new leather goods house, brought press and partners together in Paris to unveil its first four bags, and entrusted JOUR & NUIT with its brand launch at the Dôme des Champs-Élysées, a glass space perched above the avenue, with the rooftops of Paris as its only backdrop. Beneath the dome, the four bags of the collection were displayed on our custom plinths, in a understated set design that left all the room to the pieces and to natural light. Organizing a product launch on a rooftop in Parismeans offering a young brand a showcase worthy of its ambitions from its very first appearance.

A launch evening worthy of the brand

Welcoming guests, press and partners around a signature cocktail, discovering the collection along the plinths, a violinist’s performance beneath the glass roof and photo shoots facing the Champs-Élysées: the evening was built so that every guest left with a precise image of the Aureus universe. Our teams handled the full production of the event (venue rental, scenography and signage in the brand’s colors, furniture, premium caterer, bar, cocktails, live music, technical coordination and on-site stage management). At JOUR & NUIT Paris, we design custom brand and product launches in the most beautiful venues of Paris, from ephemeral showrooms to press presentation evenings.