Brand anniversary in Paris: Bonton’s 25th birthday

Bonton celebrates its 25th anniversary at the Palais de Tokyo

Twenty-five years deserve a big, colorful celebration. In May 2026, Bonton, the Parisian children’s fashion and decoration house, brought together its clients, partners and their children at the Palais de Tokyo for a birthday day, and entrusted JOUR & NUIT with the entire scenography of the event. Beneath the great glass roof, giant BONTON letters in pink, yellow and blue welcomed guests, a monumental rainbow framed the DJ stage, and clouds of pastel balloons dressed the raw space of the venue. A brand anniversary in Paris designed as an entrance into Bonton’s joyful graphic universe, after the 25th anniversary fashion show held in the same place a few months earlier.

A custom scenography at the Palais de Tokyo

A showroom presenting the collection on rails in the brand’s colors, a striped coat check, pastel tables and benches for drawing workshops, a photo studio to capture the children under an umbrella of light, a birthday cake and candles blown out in front of the guests: every space was designed and built so that young and old could experience the day at a child’s height. Our teams took charge of the design and production of the set (décor, giant lettering, furniture, balloons, signage, lighting and on-site installation). At JOUR & NUIT Paris, we design custom event scenographies for brands, from company anniversaries to collection launches, in the most beautiful venues in Paris.