Press launch in a private mansion
It was in the confidential, refined setting of a private mansion in the 7th arrondissement of Paris, with a pool and exceptional architecture, that a landmark press launch took place for the Californian brand 9FIVE. Conceived as an immersive experience, this exclusive evening held during SILMO transported guests into a world where street culture and understated luxury intertwine.
Hand-picked journalists, influencers and partners discovered, in a hushed atmosphere, the new collections of the house of 9FIVE, a true style manifesto blending artisanal precision and urban identity. Every detail of the set design, from the venue to the soundtrack, celebrated the West Coast spirit in a resolutely Parisian setting.
Much more than a mere product presentation, this press launch in a private mansion embodied a vision: that of a brand that elegantly breaks the codes and establishes itself as a lifestyle reference at the crossroads of fashion and eyewear.
