{"id":5118,"date":"2023-11-30T15:07:02","date_gmt":"2023-11-30T14:07:02","guid":{"rendered":"https:\/\/jouretnuit.paris\/?p=5118"},"modified":"2025-06-08T15:52:51","modified_gmt":"2025-06-08T14:52:51","slug":"soiree-lancement-projet-fou","status":"publish","type":"post","link":"https:\/\/jouretnuit.paris\/en\/soiree-lancement-projet-fou\/","title":{"rendered":"SMART GOOD THINGS"},"content":{"rendered":"<p><a href=\"https:\/\/www.instagram.com\/reel\/C2F3gBxLGPQ\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5135\" src=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2023\/11\/soire\u0301e-de-lancement-du-projet-fou.jpg\" alt=\"Soir\u00e9e de lancement \u00e0 la Samaritaine\" width=\"1362\" height=\"910\" srcset=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2023\/11\/soire\u0301e-de-lancement-du-projet-fou.jpg 1362w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2023\/11\/soire\u0301e-de-lancement-du-projet-fou-300x200.jpg 300w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2023\/11\/soire\u0301e-de-lancement-du-projet-fou-768x513.jpg 768w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2023\/11\/soire\u0301e-de-lancement-du-projet-fou-1024x684.jpg 1024w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2023\/11\/soire\u0301e-de-lancement-du-projet-fou-600x401.jpg 600w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2023\/11\/soire\u0301e-de-lancement-du-projet-fou-1200x802.jpg 1200w\" sizes=\"auto, (max-width: 1362px) 100vw, 1362px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\" data-start=\"293\" data-end=\"359\">Soir\u00e9e de lancement du Projet Fou \u00e0 La Samaritaine<\/h1>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\" data-start=\"361\" data-end=\"599\">Pour le lancement de son initiative ambitieuse, <a href=\"https:\/\/smartgoodthings.com\/\"><strong data-start=\"409\" data-end=\"430\">Smart Good Things<\/strong><\/a> a fait appel \u00e0 <a href=\"https:\/\/jouretnuit.paris\/en\/\"><strong data-start=\"446\" data-end=\"461\">JOUR &amp; NUIT<\/strong><\/a> pour concevoir un \u00e9v\u00e9nement \u00e0 la hauteur de son <a href=\"https:\/\/smartgoodthings.com\/wp-content\/uploads\/2025\/02\/2023-11-16_SGT_Lancement-Smart-Good-Retraite-leprojetfou.pdf\"><strong data-start=\"510\" data-end=\"526\">\u00ab\u00a0Projet Fou\u00a0\u00bb<\/strong><\/a> : un nouveau mod\u00e8le de <strong data-start=\"550\" data-end=\"596\">compl\u00e9ment de retraite par la consommation<\/strong>. Ce projet in\u00e9dit, pr\u00e9sent\u00e9 en grande pompe dans le cadre iconique de <strong data-start=\"670\" data-end=\"696\">La Samaritaine \u00e0 Paris<\/strong>, a r\u00e9uni plus de <strong data-start=\"714\" data-end=\"729\">350 invit\u00e9s<\/strong>, partenaires, m\u00e9dias et personnalit\u00e9s publiques. Parmi eux, <strong data-start=\"790\" data-end=\"805\">Tony Parker<\/strong>, ambassadeur de la marque, et <strong data-start=\"836\" data-end=\"857\">Christian Estrosi<\/strong>, venus soutenir une vision novatrice et solidaire de l\u2019\u00e9pargne.<\/p>\n<p style=\"text-align: left;\" data-start=\"923\" data-end=\"1348\">L\u2019\u00e9v\u00e9nement a offert une immersion compl\u00e8te dans l\u2019univers de <a href=\"https:\/\/smartgoodthings.com\/\"><strong data-start=\"985\" data-end=\"1006\">Smart Good Things<\/strong><\/a>, m\u00ealant <strong data-start=\"1015\" data-end=\"1039\">sc\u00e9nographie moderne<\/strong>, moments d&rsquo;inspiration, <strong data-start=\"1064\" data-end=\"1089\">prises de parole cl\u00e9s<\/strong> et exp\u00e9riences digitales pour comprendre concr\u00e8tement le fonctionnement du <strong data-start=\"1165\" data-end=\"1179\">Projet Fou<\/strong> : un syst\u00e8me qui permet aux consommateurs de se constituer un compl\u00e9ment de retraite en recevant du cashback sur leurs achats du quotidien, revers\u00e9 sur un compte d\u00e9di\u00e9. Sous la verri\u00e8re embl\u00e9matique de La Samaritaine, ce <strong data-start=\"1402\" data-end=\"1434\">lancement de produit \u00e0 Paris<\/strong> a \u00e9t\u00e9 pens\u00e9 comme un moment \u00e0 fort impact, entre innovation sociale et lifestyle engag\u00e9.<\/p>\n<p style=\"text-align: left;\" data-start=\"923\" data-end=\"1348\">En tant qu\u2019agence \u00e9v\u00e9nementielle,\u00a0<a href=\"https:\/\/jouretnuit.paris\/en\/\"><strong data-start=\"446\" data-end=\"461\">JOUR &amp; NUIT<\/strong><\/a>\u00a0imagine des formats sur mesure pour faire rayonner les id\u00e9es ambitieuses. Ce <strong data-start=\"473\" data-end=\"517\">lancement du Projet Fou \u00e0 La Samaritaine<\/strong> pour Smart Good Things incarne pleinement notre approche : r\u00e9v\u00e9ler des projets d\u2019avenir dans des lieux d\u2019exception, avec une mise en sc\u00e8ne pr\u00e9cise, porteuse de sens et d\u2019impact.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-5118 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a 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src=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/lancement-du-projet-fou-de-smart-good-things.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/lancement-du-projet-fou-de-smart-good-things.png 549w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/lancement-du-projet-fou-de-smart-good-things-300x191.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jouretnuit.paris\/en\/soiree-lancement-projet-fou\/la-samaritaine-paris\/'><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"349\" src=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/la-samaritaine-paris.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/la-samaritaine-paris.png 549w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/la-samaritaine-paris-300x191.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jouretnuit.paris\/en\/soiree-lancement-projet-fou\/soiree-entreprise-samaritaine\/'><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"349\" src=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/soire\u0301e-entreprise-samaritaine.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/soire\u0301e-entreprise-samaritaine.png 549w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/soire\u0301e-entreprise-samaritaine-300x191.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jouretnuit.paris\/en\/soiree-lancement-projet-fou\/christian-estrosi-lors-de-la-soiree-de-lancement-du-projet-fou\/'><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"349\" src=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/Christian-Estrosi-lors-de-la-soire\u0301e-de-lancement-du-projet-fou.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/Christian-Estrosi-lors-de-la-soire\u0301e-de-lancement-du-projet-fou.png 549w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/Christian-Estrosi-lors-de-la-soire\u0301e-de-lancement-du-projet-fou-300x191.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jouretnuit.paris\/en\/soiree-lancement-projet-fou\/soiree-lancement-le-projet-fou\/'><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"349\" src=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/soire\u0301e-lancement-le-projet-fou.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/soire\u0301e-lancement-le-projet-fou.png 549w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/soire\u0301e-lancement-le-projet-fou-300x191.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jouretnuit.paris\/en\/soiree-lancement-projet-fou\/tony-parker-lors-du-lancement-du-projet-fou\/'><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"349\" src=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/Tony-Parker-lors-du-lancement-du-projet-fou.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/Tony-Parker-lors-du-lancement-du-projet-fou.png 549w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/Tony-Parker-lors-du-lancement-du-projet-fou-300x191.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jouretnuit.paris\/en\/soiree-lancement-projet-fou\/maire-de-nice\/'><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"349\" src=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/maire-de-nice.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/maire-de-nice.png 549w, https:\/\/jouretnuit.paris\/wp-content\/uploads\/2025\/06\/maire-de-nice-300x191.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p data-start=\"1794\" data-end=\"1894\">","protected":false},"excerpt":{"rendered":"<p>Soir\u00e9e de lancement du Projet Fou de Smart Good Things \u00e0 La Samaritaine : un \u00e9v\u00e9nement d&rsquo;envergure orchestr\u00e9 par JOUR &#038; NUIT avec Tony Parker et Christian Estrosi.<\/p>","protected":false},"author":2,"featured_media":5141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[33,2],"tags":[496,494,493,495],"class_list":["post-5118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-blog","tag-la-samaritaine","tag-le-projet-fou","tag-smart-good-things","tag-tony-parker"],"_links":{"self":[{"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/posts\/5118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/comments?post=5118"}],"version-history":[{"count":0,"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/posts\/5118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/media\/5141"}],"wp:attachment":[{"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/media?parent=5118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/categories?post=5118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jouretnuit.paris\/en\/wp-json\/wp\/v2\/tags?post=5118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}