Product launch: Givenchy

For the launch of new products by the house of Givenchy, the agency RP Revolvr naturally contacted the JOUR & NUIT agency to organize its influencer operation. After several months of inactivity due to Covid-19, the brand was keen to make some noise to present three new products around the pink universe (the Prisme librepowder, the Perfecto rose lip balm and the Irrésistible) in order to increase its visibility on social media.

An immersive two-day experience with 48 influencers spread across several time slots during the day, in order to comply with the health constraints in force. We were notably able to count on the presence of Maeva Coucke, Flora Coquerel, Noholita, Alicia Aylies, Cassandra Cano, Paola Locatelli, Juny, Emma Bonneaud, Ludivine Aubourg and Kleofina. It was on the Rooftop Saint-Augustin that the influencers (re)discovered the brand’s universe through this immersive experience combining several activities.