Organization of an influencer event on a rooftop
Last May, Tarte Cosmetics, the prestigious American brand renowned for its natural, high-quality beauty products, asked our agency to the organization of an influencer event on a rooftop to present its latest product line. An exciting opportunity that would allow us to create an exceptional event on the Rooftop des Champs-Élysées, offering our guests an unobstructed view of the most beautiful avenue in the world, as well as of two of the most iconic symbols of Paris, the majestic Eiffel Tower and the illustrious Arc de Triomphe. From the very first moment, our team immersed itself in the aesthetics and essence of the Tarte Cosmetics brand. We implemented a set design that perfectly reflected its universe. The aim was to create a captivating, interactive space where guests would feel truly immersed in the world of beauty and well-being.
The Rooftop des Champs-Élysées was transformed into a veritable cosmetics paradise for the organization of an influencer event. Shimmering candyfloss stands in shimmering colors delighted the guests’ senses from the moment they arrived. Guests could enjoy these treats while exploring the different areas dedicated to Tarte products. A make-up workshop, the true heart of the event, was set up to let guests preview the new product line. Professional Professional make-up artists were on hand to offer personalized tips and tricks, revealing the full versatility of Tarte Cosmetics products and their ability to enhance every skin type. The atmosphere was festive and sparkling, colorful balloons floated in the air, adding a playful, cheerful touch to the event. A cocktail bar, in collaboration with cocktails pariswas also set up so guests could relax and make the most of this unique experience. Creative, refreshing drinks were specially designed for the occasion, completing the picture of a memorable day.
Excitement peaked when renowned special guests made their appearance. Among them, the charismatic Miss France 2020, Clémence Botino, enchanted the audience with her radiant presence. Nathanya Sonia, a leading influencer, was also there, sharing her enthusiasm for Tarte Cosmetics products with her many fans. This day was much more than a simple product launch. It was a celebration of beauty, self-confidence and authenticity. Tarte Cosmetics succeeded in bringing together influential personalities, beauty enthusiasts and fashion lovers for a moment of sharing and exchange, celebrating the love of beauty in all its forms.
