BRAND EXPERIENCE: MONKEY 47
In the heart of the capital, theMonkey 47 apartment took up residence on the Rooftop des Champs-Élysées, offering its guests an extraordinary gustatory and visual experience. This premium gin brand, whose fame was propelled by its acquisition in 2016 by the Pernod Ricard group, called on our agency to create a brand experience through a privileged and memorable event over nearly 6 months.
Originally from the magnificent Black Forest region of Germany, Monkey 47 is a real gem in the world of spirits. Its unique recipe is made up of 47 botanical ingredients, carefully selected to create an unrivalled aromatic palette. The number 47 is no accident: it reflects the expertise and rigour that characterise this exceptional gin, while its ideal tasting temperature ensures a perfect sensory experience. To celebrate the greatness of this brand and the elegance of its creations, a ephemeral set design was created especially for this brand experience. The chosen decorative elements were in perfect harmony with the world of spirits: touches of wood recalling the ageing casks, delicate foliage evoking the botanical ingredients and touches of copper evoking the still in which this exceptional gin is distilled.
The jewel of the evening was undoubtedly the luxurious suite, renamed for the occasion “Apartment 47“, which had put on its finest attire to welcome the hand-picked guests. Located at the top of the Rooftop des Champs-Élysées, this suite offered an unobstructed view of the twinkling lights of the Eiffel Tower and the majestic elegance of the Arc de Triomphe. A spellbinding panorama that added a touch of magic to this exceptional evening. TheApartment 47 became a place of sharing and exchange, where mixology enthusiasts, gin lovers and influencers came together to celebrate the greatness of Monkey 47. Lively conversations, joyful laughter and moments of complicity created a warm, convivial atmosphere.
Beyond the event itself, this venue was an opportunity to strengthen the bond between the brand and its loyal consumers, to win over new fans and to demonstrate the commitment of Monkey 47 to excellence. This private rental captured the very essence of the brand: a perpetual quest for quality, authenticity and refinement.
