KUJTEN x DR WOO – Paris Fashion Week

For the Paris Fashion Week, JOUR & NUIT Paris had the pleasure of supporting the cashmere house KUJTEN in organizing an exclusive event in the heart of the 8th arrondissement of Paris, to celebrate the launch of the KUJTEN x DR WOOcapsule. In one of the brand’s emblematic boutiques, we imagined and orchestrated a custom experience, conceived as a true tribute to the world of this unprecedented collaboration between Californian tattoo artist Dr Woo and the Parisian label KUJTEN.

Inspired by the vibrant energy of 1960s Los Angeles, the unisex capsule reinvents cashmere wardrobe essentials through oversized pieces — bombers, cardigans and accessories — enhanced by the graphic motifs and artistic signatures of Dr Woo. The event allowed guests, influencers and friends of the brand to preview this unique collection in an intimate, contemporary atmosphere, true to KUJTEN’s minimalist aesthetic and Dr Woo’s singular creativity.