Nike x Jacquemus at the Rooftop Paris 9
An inspiring celebration during the 2024 Paralympic Games
During the Paris 2024 Paralympic Games, JOUR & NUIT had the honor of organizing a unique event for Nike x Jacquemus on one of the most beautiful rooftops in Paris. An exclusive encounter between sport, design and inspiration, in the presence of American athletes who came to share their energy and passion in an atmosphere both elegant and convivial.
The Rooftop Paris 9 was transformed into a genuine experiential showroom in the colors of the Nike x Jacquemus.
Guests discovered an immersive journey imagined by JOUR & NUIT, between the worlds of fashion and performance, with various themed stands:
- Nike x Jacquemus space : presentation of the collaboration’s iconic products.
- Sunglasses and accessories corner : minimalist design and Mediterranean spirit.
- Participatory workshop : an exclusive creative and sensory experience.
- Hyperice stand : trials of the latest well-being and sports recovery innovations.
Each space was designed to reflect the bold, refined identity of both brands, in an immersive, contemporary set design. The highlight of the evening: the inspiring speech by Nike’s global marketing director, celebrating the power of inclusive sport and the strength of the collective through the Paralympic Games. Guests then shared a high-end dinner cocktail reception, accompanied by signature cocktails, in a relaxed, elegant atmosphere facing the breathtaking view over the rooftops of Paris.
From artistic design to logistical production, JOUR & NUIT orchestrated every detail of this event to offer a custom experience, true to the Nike x Jacquemus spirit: innovative, inspiring and resolutely human. This event once again illustrates our expertise in creating premium events in Paris : conferences, brand launches, cocktail receptions and exclusive evenings on the most beautiful rooftops of the capital.
JOUR & NUIT – Paris event agency specializing in the design of high-end brand experiences.
