Organizing a children’s fashion show

First fashion show for the BONTON brand

Last September, we supported the brand BONTON in organizing its very first children’s fashion show… a founding moment conceived as a true statement. BONTON is an emblematic French children’s fashion brand, renowned for its colorful, creative and joyful world. Since its creation, it has dressed childhood with freedom and character, blending Parisian spirit, singular details and timeless pieces.

We imagined and produced a custom set design capable of translating the BONTON DNA into a lively, contemporary experience. From creative concept to executive production, the entire project was designed to combine fashion standards with childlike spontaneity: décor, set design, catering, backstage and photocall.

The sweet buffet was created with the caterer TABLEAUX, extending the experience in a playful, generous spirit, echoing the brand’s world. This children’s fashion show marks a strategic milestone in the brand’s development, asserting its positioning and its renewal.