GENINC

GENINC

 

Dinner cocktail reception in an unusual venue in Paris

GENINC takes over the Hôtel Gaillard

 

For one of its client events, GENINC chose to take over one of the most unusual venues in Paris : l’Hôtel Gaillard, a former branch of the Banque de France nestled in the heart of the 17th arrondissement. Built at the end of the 19th century for banker Émile Gaillard, this Parisian private mansion resembling a Renaissance château — sculpted turrets, high ceilings, panelling and gilding — is among the most spectacular and confidential addresses in the capital. An unusual venue in Paris steeped in history, transformed for one evening into the true home of the Addams Family.

An immersive scenography in a gothic, monumental setting

The architecture of the Hôtel Gaillard already carried something mysterious. Our teams amplified its atmosphere to plunge guests into the world of Wednesday and the Addams Family : candelabras, dark drapes, twisted vegetation, ghostly lighting and macabre details carefully slipped between the building’s gilding. From the entrance to the heart of the Dinner cocktail reception, every space was designed and staged down to the smallest detail to honor the spirit of the theme while making the most of the venue’s grandeur.

Custom photocall, furniture, architectural lighting, cocktail bar and decoration were deployed to offer guests an immersive, coherent experience from start to finish.

A distinctive corporate event, true to GENINC

Organizing a themed dinner cocktail reception in an unusual venue in Parismeans choosing an event that leaves a lasting impression. For GENINC, a specializt in next-generation direct marketing, this evening perfectly embodied its values: creativity, boldness and attention to detail. The cocktail reception format let everyone move freely through the scenography and discover the decor room by room, in a venue where history and imagination naturally answer each other. At JOUR & NUIT Paris, we put our event expertise at the service of demanding clients to turn every evening into a unique experience, from venue selection to complete production.

 

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