Organization of a press event in a Paris loft
Ahead of the upcoming Rolex Paris Masters, a press event was held in a Paris loft to bring together the tournament’s guests and partners. The aim: to share key figures, review the previous edition and announce a new chapter in the tournament’s history. Far from the formal setting of conferences, the choice of a Parisian loft created an intimate and warm atmosphere, designed to encourage conversation. Elegant furniture, comfortable lounge areas, soft lighting and understated set design: everything was designed to give each guest the feeling of being welcomed “at home”.
Big announcements: heading for La Défense Arena
The highlight of the evening, the event marked the official announcement of the Rolex Paris Masters’ move. After 39 years at Bercy, from 2025 the tournament will move to the Paris La Défense Arena for a period of 10 years. A strategic development confirming the tournament’s ambition to keep growing and welcome an ever-wider audience. The event was also an opportunity to recall that Novak Djokovic holds the record for victories at the Rolex Paris Masters, with 7 titles won. An exceptional record that contributes to the tournament’s prestige and worldwide renown.
A successful experience for the partners
By choosing toorganize a press event in a Paris loft, the tournament combined elegance and efficiency. Guests discovered the figures, talked in a convivial setting and shared a privileged moment around the big announcements. An evening that perfectly illustrates the ability of an unusual venue to turn a corporate presentation into a genuine experience.
