Immersive experience at the summit: NIKKOR On Top

For the new edition of “NIKKOR On Top”, the famous Japanese brand Nikon took over the Rooftop Étoile to offer an immersive experiential event in the heart of the capital, bringing together journalists, professional photographers, specializt media and brand partners.

Conceived as an open-air laboratory, this product launch was built around a series of immersive technical workshops, designed to highlight the latest optical advances of the NIKKORrange. On site, participants were able to handle Nikon Z mirrorless bodies paired with the latest professional lenses, in optimal shooting conditions.

Each experimentation zone offered a specific scenario: portraits in natural light, low-light shooting, autofocus tracking of moving subjects — so many technical configurations allowing the products’ precision, sharpness and responsiveness to be tested in real time. “NIKKOR On Top”