The BORA – hansgrohe team celebrates its 10 years on the Tour de France
At the foot of the Eiffel Tower, the Tour de France finish ended with an exceptional evening designed by our teams to celebrate the 10 years of BORA – hansgrohe on the Tour. Born from the coming together of several major German sponsors, BORA – hansgrohe , for a decade it has embodied the excellence of European cycling, combining sporting performance, innovation and aesthetics. To mark this symbolic milestone, the team brought together its riders, partners and guests aboard the Paris 16 boatfor a festive and prestigious cruise on the Seine.
Acclaimed for their stage victory in Paris, the team’s riders were welcomed as heroes in an electrifying atmosphere. A true highlight of the season, the evening combined sporting celebration and an immersive event experience, in an iconic Parisian setting.
On the program: spectacular freestyle BMX, demonstrations, a high-end street-food dinner cocktail reception, creative mixology, and a DJ set with a view of the capital’s illuminated monuments. Designed and orchestrated by the agency JOUR & NUIT, this evening perfectly embodied the values of BORA – hansgrohe : ambition, precision, high standards — with an extra Parisian soul.
